Use Case #2: Geeks and Suits

Time to switch gears.

I know the most about entrepreneurs pitching business ideas to investors, because that’s what I’ve been doing for the past 10 years.

But prior to that I was a tech guy, and got a lot of experience (among other things) trying to get the managements of my companies to take on a new tech project, and watching my tech brothers and sisters do the same thing.

I want to turn to this use case next, and spend a few posts on special Solution Pitching angles to Geeks and Suits.

Of course, the fundamentals remain the same:

  1. Know what your audience is thinking
  2. Benefits Not Features
  3. Be Respectful

Onward and upward!

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