Richard Branson dares to do all kinds of things, from the sublime to the ridiculous.
So did Baba Ram Dass (aka Richard Alpert). “Wherever you are, there you are,” was his watchword. In other words, make the best of your situation.
Neither of these guys is (or was) trying to “execute a chutzpah agenda.” They were trying to live out the idea that their Self had a narrative that had to be discovered and “honored”.