I started on this problem by reading:
- Books and articles on how to give a TED talk (and a tiny bit about why)
- Books and articles about building an online platform, particularly for a writer or “thought leader” (not my favorite phrase although it is exact).
- Articles about measuring my online platform
It was easy to come up with a fair amount of reading on both topics, but it was pretty low-grade ore.
I was looking for things that were thoughtful and told me stuff I didn’t already know.
One article stood out:
“How to Launch Your Digital Platform”, by Harvard Business Review. An older article (2015?) but good advice, particularly further along in the article. My online platform has seen better days (like when I was an investor), so I was quite interested in suggestions about how to manage small numbers of users. The trick there, it seems, is to give them something of value even though they don’t experience the grand Network Effect.
Here’s a little schematic from the article which summarizes some of the interesting points.
Let me know if you’ve seen anything good on platforms, measurement, or TED.